Our Story

A diversity-driven design house with a powerful message.

Fashion for champions of cultural representation and social change.

Welcome to OCHO, where fashion transcends clothing—

— it's a movement of culture and identity, interwoven with stories that never fade.

At OCHO, every piece is a narrative thread, showcasing strength, pride, and resilience. We redefine luxury by infusing our designs with socially conscious messages, celebrating our heritage, and empowering our diverse community.

Here, fashion meets impactful stories, creating a bold legacy of representation. Join us in making waves and sharing statements, not just statement pieces, that matter.

Our journey isn’t solitary; it's a collective experience with our community.

We’re committed to sharing stories that matter. If you find yourself hiding challenges, triumphs, passions, and pitfalls from the world, we made OCHO specifically for you.

Here, we celebrate the diverse backgrounds of Black and Latine people, amplifying our narratives and experiences, and reshaping the intersection of fashion and culture. Join us in making sure our voices are heard and our heritage is honored.

Our product philosophy is rooted in values that truly matter.

We believe in the infinite connection between the planet and its people. That's why we ensure every piece you wear ethically stands the test of time and supports the health of la tierra.

Our dedication to slow production practices reflects our responsibility to protect the world we all share. Choosing OCHO means choosing quality, consciousness, and a greener, more responsible tomorrow.

Empowering the next generation—your purchase makes a difference.

At OCHO, your support goes beyond fashion. By choosing our designs, you’re donating 10% of your purchase to vital causes that uplift Black and Brown communities.

With every purchase, you help create a positive impact, supporting a movement to empower the next generation of our community to thrive.

We are committed to an endless cycle of giving back and protecting our planet, using slow production practices, sustainable packaging materials, and supporting vital causes with every design.

See our impact

Founder Story

Meet Jamal, the visionary behind OCHO, a luxury clothing label dedicated to uplifting and celebrating Black and Brown communities.

OCHO embodies the profound meaning of the number 8 in his life. Beyond its numerical charm, the name symbolizes the powerful bridge and harmonious balance between his Black and Mexican cultural roots. The number 8, like an infinity sign, represents an unbroken lineage of both cultures, seamlessly woven into the very fabric of the brand. OCHO stands as a beacon of unity, reflecting the diverse tapestry of his own identity.

Jamal's passion for fashion and social causes converged in OCHO, fusing luxury with community, intentionality, and purpose. OCHO is a platform for sharing authentic stories from underrepresented communities, celebrating their resilience and creativity, and giving back to those who inspired him.

His vision is clear: luxury can be a force for good, a source of pride, and a symbol of unity for Black and Brown communities. OCHO, at its core, represents cultural heritage and the belief that fashion can catalyze meaningful change.